OUR STORY
BORN FROM SALT AND SUN
THE BEGINNING
Movement Anywhere
MovementAnywhereYeowgastartedwithasimpleidea:Whydoesmovementhavetostayinside?Yogawasinstudios.Trainingwasingyms.Surfingwasintheocean.Butreallifedoesn’thappeninoneplace.TheShiftSomewherebetweensurfing,travelling,andtryingtostayactiveoutside,itbecameobvious:Therewasn’tamatbuiltforrealenvironments.Somethingyoucouldthrowdown:OnthebeachInaforestNexttoavanAnywhereyoulandNotperfectconditions.Realones.BuiltFromMovement,NotTrendsYeowgaisn’tayogabrandtryingtolookcool.It’sbuiltfrom:SurfmovementOutdoortrainingMinimalsetupsRealuseThat’swhyeverymatisdesignedwith:AlignmentmarkersforstanceandbalanceDurabilityforoutdoorterrainPortabilityformovementanywhereIt’snotaboutdoingyoga.It’sabouthowyoumove.NoStudioNeededYoudon’tneed:AmembershipAperfectsetupTherightroomYoujustneed:SpaceAmatAndthedecisiontomoveTwoDirections.SameIdea.ANYWHEREClean,calm,andbuiltforbeachsessions,travel,andeverydaymovement.RAWUnfiltered,expressive,andbuiltforsurftraining,strength,andperformance.Differentfeel.Samepurpose.WhereItLivesYeowgaisn’tmadeforoneplace.Itshowsup:OnbeachesatsunriseInforestsInvandoorsandopenfieldsWhereverpeopledecidetomoveThePointThisisn’taboutperfectpractice.It’sabout:MovingmoreGettingoutsideKeepingthingssimpleNostudioneeded.
What We Stand For
Four principles that shape every mat we make.
No Walls
Yoga doesn't need four walls and a Spotify playlist. We build for sand, concrete, grass, and everything between.
No Shortcuts
Natural rubber. Microfiber suede. Real materials that perform — because your mat shouldn't come with a disclaimer.
No Filters
The RAW collection exists because real practice is messy, sweaty, and imperfect. That's the whole point.
No Limits
From hotel balconies to clifftops — ANYWHERE means anywhere. Your practice goes where you go.
FOUNDER & DESIGNER
CHRIS
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Chris started YEOWGA after years of surfing the Gold Coast and practising yoga between sessions on whatever surface was available. When no existing mat could handle salt, sand, and sweat without falling apart, he decided to build his own — from the grip texture up. What started as one mat became a movement.
Built In Layers
Every YEOWGA mat is engineered from three performance layers — each one designed for a specific job.
The Community
Real people. Real places. No studio required.
Morning flowGold Coast, AU
Salt and stretchByron Bay, AU
Temple practiceBali, ID
Urban resetSydney, AU
Sunset sessionNoosa, AU
Beach breathworkBondi, AU
What They're Saying
"The best travel yoga mat we've ever tested."
— Wellness Daily"Finally — a mat that doesn't slide on sand."
— Surf Culture Mag"YEOWGA is rewriting the rules of outdoor yoga."
— The Flow Journal"Beautiful design meets serious performance."
— Active Style"If your yoga mat can't handle the ocean, is it even a yoga mat?"
— Coastline MagazineThe Journey
2023
The Spark
A salt-crusted yoga mat and a question: why doesn't anyone build mats for outdoors?
2023
First Prototypes
12 months of material testing. Natural rubber. Microfiber suede. Sand, surf, concrete.
2024
RAW Is Born
The first collection drops. Five designs inspired by surf, storms, and the raw Australian coast.
2024
ANYWHERE Launches
The travel collection arrives. Lighter, foldable, built for hotel balconies and airport layovers.
2025
Global Community
Yogis across 30+ countries join the movement. From Bondi to Bali to Barcelona.
2025
The Movement
YEOWGA becomes more than a mat brand. It's a philosophy: practice anywhere, on your terms.
Ready To Move?
Every mat in the range is built from the same philosophy — natural materials, real performance, no compromises. Find yours.